Why is living coral color of the year?
Living Coral was actually the Pantone Color of the Year in 2019, not the current year. It was chosen for a couple of reasons:
- Vibrancy and optimism: The color itself is a cheerful, energetic shade of orange meant to evoke a sense of joy and lightheartedness. This was seen as a counterpoint to the increasing dominance of digital technology in our lives.
- Connection to nature: Living Coral draws inspiration from the beauty of coral reefs, which are vital ecosystems under threat from climate change. Pantone hoped that by highlighting this color, they could raise awareness about the need to protect these natural wonders.
- Environmental awareness: The choice also highlighted the threats coral reefs face due to climate change [3].
So, it was a combination of aesthetics and environmental awareness that led to Living Coral being chosen as the Color of the Year.
Vibrancy and optimism: Living Coral’s animating and life-affirming shade was seen as a counterpoint to the growing dominance of digital technology in our lives. It represented a yearning for connection and a return to nature’s beauty. Environmental message: The color’s namesake, coral reefs, are vital ecosystems facing endangerment due to climate change. Pantone hoped that by selecting this color, they would raise awareness about this environmental issue.
Conclusion
So, Living Coral was a color meant to inspire both happiness and a call to action for preserving natural wonders.